LIST YOUR PROPERTY WITH BRETT COLBY GROUP

ABOUT BRETT

I’m a second generation Palm Beach County Real Estate Professional – this means I was raised in the business and fortunate to inherit a unique expertise that has allowed me to advise my clients to buy, sell and invest in residential real estate successfully for nearly two decades. Born and raised here in South Florida, I’ve developed an unparalleled understanding for the various communities in the area and the lifestyles associated with each one. The combination of my experience, skill and work ethic have enabled me to develop a more thorough understanding for the transaction process then my peers, and allows me to provide you with a seamless experience from start to finish.

My entire business is built on referrals from friends, family, vendors, current and past clients. My success is predicated on my reputation and speaks for why I consistently rank amongst the top 1% of real estate professionals in Palm Beach County year over year.

The systems and processes I’ve designed not only puts my sellers and buyers in a position of power, but enables you to achieve your real estate goals faster and cost effectively. I have relationships with the best service providers for every aspect of the transaction including title, mortgage, photography, insurance, HVAC, construction and more that allows me to serve as a true resource for all of your needs. Amongst past clients I have the reputation as a real estate concierge.

Whatever your real estate goals are it’s important to consider the experience, professionalism and track-record of the agent you choose. A true real estate professional that dedicates themselves full- time to this business is the difference between accomplishing your dream or navigating your worst nightmare. I have over 150 5-star Zillow reviews from clients whose dreams I’ve helped realize.

I look forward to the opportunity for providing you the same 5-star service for your next real estate transaction.

BRETT COLBY'S SALES PRODUCTION

• RE/MAX Hall of Fame Member
• Remax Lifetime Achievement Award Winner
• Remax TorchBearer (Top 40 Agents Under 40)
• 400+ Homes Sold & $200+ Million in Sales
• 150+ Five Star Zillow Reviews
• Top 1% of Realtors Nationwide
• Averages Over 60 Deals Closed per Year
  The Average Agent in Palm Beach County Closed 5 Deals Per Year
• 99% of my Listings Average Only 7 Days on the Market
  Homes Listed in Palm Beach County Average 45 Days on the Market
• My Listings are Sold for 98% of Asking Price
  Homes Listed in Palm Beach County Average 94% of Asking Prince
• 100% of my Clients are from Either Repeat Clients, Referrals, my Social Media or from my Reviews.

MY TEAM

My approach to selling homes is to surround myself with individuals whose dedication to their craft is second to none.

My team consists of my Director of Operations, Transaction Coordinator, Listing Assistant, Professional Photographer, Social Media Specialist and Creative Writer. Together we ensure that your home is properly marketed to obtain the right buyer and have a successful closing.

My Director of Operations, Corrine Okun, will oversee all aspects of the transaction from marketing to post closing and everything in between.

My Transaction Coordinator, Kristen Glossy, will process all of the daily activities on your home from listing to close and along with myself ensure that your listing and sale progress smoothly to a seamless and successful closing.

My Listing Assistant, Michael Cusenza, will accompany and help set up everything from open houses to final walkthroughs.

My Professional Photographer, will take the photography of your home and capture your upgrades and homes special features. Taking professional photography will allow your home to be showcased on the internet, social media and listing brochures in the best light possible for buyers to view.

My Social Media Specialist, assists in posting your home's photos and videos on social media to reach as many potential buyers as possible.

My Creative Writer will help me form the property description in the most professional way possible, showcasing all of your home's positive attributes for potential Buyers.

Each and every team member is an integral part of my success. Together, we raise the level of your Real Estate experience and provide the strategic service you deserve.

YOUR HOME IS SYNDICATED TO HUNDREDS OF WEBSITES THE DAY THE PROPERTY IS LISTED

PROFESSIONAL PHOTOGRAPHY

My professional photographer and team will discuss the appropriate photography for your home. HDR photography, Interior and Aerial Videos, Virtual Tours, and Virtual Staging are some of the different types of photography I utilize to market my listings. Photography is the key element in marketing a home in today’s global internet marketing environment.

GETTING YOUR HOME READY

Inside

CLEAN! CLEAN! Have the carpet shampooed; wax the floors, wash the walls, windows, blinds, drapes, and light fixtures. Consider hiring a cleaning service, recognizing that it is a justified moving expense.
KITCHEN AND BATHROOMS Clear off countertops. Leave your canisters and little else. Maximize the available counter space. These rooms should be gleaming. If unsightly, have the tub re-caulked and remove mineral deposits from the shower walls. Clean the stove, microwave, and refrigerator.
PRIMARY STORAGE AREA Clear out the garage and storage areas. Remember, you can do it now and benefit with a more attractive home on the market, or you can do it in the process of moving when there is no advantage.
REPAIRS Identify and repair dripping faucets, sticking or creaking doors, etc. When people see areas of disrepair they begin to wonder whether there may be other unseen problems.
CLOSETS Remove out of season clothing. Organize your clothing and the shoes on the floor.
Remove all clutter from cabinets and closets.
FURNITURE The less furniture, the larger a room appears to be.
A LIGHT APPEARANCE As a rule, do everything to lighten the appearance of the home. Raise the blinds, open the drapes, and use light colors. Repaint any room beginning to look shabby. 

Outside

Walk the property with a pad and pencil. List anything that you think is less than satisfactory without regard to cost or time. You can review the list afterwards and determine what you can and can’t repair.

THE HOUSE Clean anything that looks unkempt or dirty; repair or replace anything that looks loose, dingy, rusted, or broken. Make sure the doorbell works. Replace a weathered-looking mailbox; clean the exterior light fixtures and wash the windows. Try to spot hanging or rusty gutters, crooked antenna, loose shingles or shutters.
THE YARD Trim and weed the beds and trim the trees and shrubs. Lay in ground cover. Mend
the fence and fix the gate latch. Pick up any litter. Consider a landscaping or lawn service.
OUTDOOR FURNITURE Examine and spot paint your outdoor furniture. If it’s rusty or un-repairable consider disposing of the pieces.
FRONT ENTRY It’s the first thing your buyers see as they stand and wait for the door to open.
It’s worth the extra effort to spruce it up.
THE GARAGE The time has come. Discard virtually everything in the garage that hasn’t been used for a year. Wash it down.
Think in terms of a home that is clean, bright, uncluttered and spacious.

PRICING IT RIGHT

It’s a fact. Properly priced homes sell faster and for more money during the first weeks of the listing. Don’t miss your prime marketing period by setting a price higher than is justified by the CMA. You risk the possibility of it selling for even less later.

HOME SALES TIMELINE

PRE-LISTING APPOINTMENT PREPARATION
• Obtain contact information
• Obtain property information (address/upgrades/beds/baths/garage spaces/pool)
• Set day/time to meet at property
• Preview Buyers List to see if any would be interested

LISTING APPOINTMENT TO-DO LIST
• Evaluate Property to Determine Necessary Repairs, Upgrades and Staging Tips
• Determine List Price, Photography Date and List Date
• Executed Listing Agreement
• Explain Positive Attribute List
• Obtain HOA Information (when applicable)
• Make sure extra key is made for lock box

POST-LISTING APPOINTMENT PREPARATION
• Order Professional Photography
• Order Sign Installation (when applicable)
• Call HOA to verify information and get docs/application for MLS (when applicable)

PHOTO DAY TO-DO LIST
• Professional Photography Taken. Confirm Positive Attribute list has been received
• Confirm extra keys have been made and place Lockbox. on property
• Measure Property
• Create Description
• Get Showing Instructions for Showing Time
• Take Photo to Promote on FB
• Email Creative Writer Property Description
• Obtain 100% financing document

FOLLOWING DAYS
• Input all Information in MLS
• Create Property Flyer
• Create Facebook post
• Create Instagram Post

LISTING DAY
• Marketing Campaign Started
• Syndicate out to all local Realtors
• Email Seller MLS Listing

WEEKLY SELLER FOLLOW UP
• Provide Seller with: Agent Feedback, Showing Time Reports, FB/Instagram Interaction.

UNDER CONTRACT
• Offer(s) Received
• Call Lender(s) to verify Pre-Approval process
• Negotiate Offer(s)Offer Accepted
• Send Initial Information Email to All Parties (BCC Seller)
• Send Title Agent Sellers Contact in Separate Email
• Confirm Deposit and Obtain Escrow Verification Letter
• Confirm HOA application has been submitted
• Complete Inspection
• Complete Appraisal
• Obtain Loan Approval
• Change Status in MLS (Contingent or Back-Up)

PRE-CLOSING
• Change Status in MLS to Pending
• Call Title Company for copy of CD/TRID to verify numbers are correct
• Call Buyers Agent to set up Day/Time for Final Walk Through
• Call Title Company to set up Day/Time for Closing
• Call Seller about proceeds (wire/check) and Shutting Off Utilities

CLOSING
• Property Closes
• Set up on MLS for Market Updates (if simultaneous closing)
• Close out MLS
• Send Seller package via AppFiles with all documents
• Zillow Review Request
• Refer Brett Colby to anyone looking to Buy or Sell!

From start to finish, any questions or concerns, I am always available! No matter how big or how small you think a question might be I am always just a phone call away. Morning, noon or night whether text message, phone call or email never hesitate to reach out!

SIMULTANEOUS CLOSING SPECIALIST

Planning on utilizing the equity in your home to UPSIZE or DOWNSIZE, but not sure how to accomplish your real estate goals? Don’t feel bad, there are A LOT of Realtors who don’t know how to do it either!

Having completed 100+ simultaneous closings over the past decade and closing 20/30 per year over the past 5+ years I have created a system that not only makes sure we are completing a few very important things:

• MAXIMIZING VALUE as a Seller!
• Putting you in a POSITION OF POWER as a Buyer!
• Making sure BOTH TRANSACTIONS are as SEAMLESS as possible!

There are so many moving parts and different entities when it comes to performing and successfully completing a Simultaneous Closing (Buyers Agent(s), Listing Agent(s), Multi- ple Title Companies, Multiple Lenders, Multiple Inspections, Multiple Appraisals and Multi- ple Loan Approvals). Through unwavering attention to detail, having complete product knowledge through every aspect of the real estate transaction (mortgage, appraisal and title) and being strategic every step of the way I have created a process from beginning to end to make sure we are minimizing risk, maxing value all while protecting your best in- terest throughout the entire process. Feel free to take a look at my Zillow Reviews as many of those clients also performed a simultaneous closing. From one home to the next, trust the local preferred may the locals!

CONSTRUCTION

The know how I have accumulated over the years in regards to home construction has been vital to my Sellers Real Estate success. Understand I have flipped 2/3 houses a year for the past decade, sometimes taking them all the way down to the studs. I have also built houses from the ground up, starting with nothing but a plot of land moving through the different departments within Palm Beach County Planning and Zoning. At one point in time within the real estate transaction I am going to have to meet the Buyers inspector at your home, this added knowledge has been key to helping my clients get past this important contingency due to the following:

• There are very unprofessional inspectors in the industry, being able to rebuttal them correctly and professionally can be the difference between a deal falling apart or moving forward.
• Knowing the TRUE price points of repairs can be the difference of THOUSANDS of dollars to your bottom line.
• My vast list of FAIR and PROFESSIONAL contractors are always there for me when needed.

This knowledge of home construction helps guide you through the inspection process by clarifying possible issues for Buyers brought up from bad inspectors, knowing what to look for prior to even hitting the market and knowing the best way to negotiate (if needed) is clutch to netting you as much as possible! Also being born and raised in Palm Beach County, my almost two decades in the Real Estate industry along with my investments I have cemented relationships with some of the best local contractors out there from electrical, plumbing, roofing, concrete, painting, handymen, ect that I will leverage to get timely and honest quotes when needed to help you complete your Real Estate goals!

FINANCING

Most Realtors know about their obligations within a transaction without much knowledge on the financing side of things. But I’ve discovered that having this is KEY to making it to the finish line and one of the major keys to my success over the years!
Back in 2007 I went ahead and took the necessary classes and state test to obtain my Mortgage Brokers License. I never did this to make a single penny from that side of a Real Estate transaction, only to become engulfed in and do everything possible to protect
my clients in that very important aspect of my industry due to the following and very important reasons:

• Unprofessional Lenders are the NUMBER ONE REASON deals do not end up closing!
• Unprofessional Lenders will take your property off of the market for WEEKS with no regards to YOU or their OWN CLIENT!
• Picking the right lender is CRUCIAL to getting your home CLOSED!

With my experience and added knowledge in this aspect of my industry I put every lender that submits an offer on your property through my very own interview process! All through they are only allowed to give me so much information as some of it is protected,
I ask the right questions and do everything possible to make sure we are only taking your property off of the market for nothing less than a bona fide deal! I also make sure they are being as aggressive as possible with all contingencies set forth in the financing section of the contract. This is key to making sure they are not dragging their feet and everything is getting accomplish ASAP. 

APPRAISALS

Knowing the In’s and out’s of the appraisal process is SO IMPORTANT to the success of the real estate transaction for so many reasons! This is why over the years I have engulfed myself in this aspect of my industry by taking multiple classes and attending seminars on the subject. I never did this in the hopes that I would one day become an appraiser, but for the following and very important reasons:

• Pricing your home correctly from the start is the KEY to getting the most out of a potential Buyer and maximizing value.
• Knowing what an appraiser likes to see and doesn’t like to see in a contract helps me structure the contact in the best way possible to obtain our target valuation.
• I put together a folder for the Appraiser so when I met him/her at your property I hand them a stack of documents that basically does their job for them.

This added knowledge along with the system I have in place helps out tremendously. Through my due diligence I find out which comps they are most likely to use, the value of line item adjustments an appraiser will make along with knowing the Fannie Mae/ Freddie Mac guidelines they need to adhere to is what I utilize to make sure we are doing everything correctly. Understanding an appraisal is an art, not a science. You can have 3 different appraisers show up to your home on the same day and come up with 3 completely different valuations, that is why I do everything in my power to influence the appraiser to give us the value we are looking for!

CONGRATULATIONS!

You've Made a GREAT Decision!

I take every aspect of the real estate transaction process very seriously and hold everyone involved to the highest standards; lenders, title agents, appraisers and realtors. Generally, I am dealing with the biggest investment of someone’s life and absolutely no part of it will be taken lightly. Thank you for the opportunity to help you seamlessly meet your real estate goals!